It is completely normal for your baby to be moving a lot and kicking frequently at 28 weeks of pregnancy. In fact, increased fetal movement is often a positive sign that your baby is healthy and developing well. As your baby grows, they have more room to move around in the womb, which can result in more noticeable movements. Additionally, babies tend to have their own patterns of activity, with some being more active during certain times of the day. However, if you notice any sudden decrease in movement or if you have concerns about your baby's movements, it is always best to consult with your healthcare provider for reassurance and guidance. They can help determine if further evaluation or monitoring is necessary.